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Matthew Betcher: 'Billboards'

Synopsis/Description

Photographs of the semiotic faultline formed by the uneasy confluence of urban planning and mass advertising media. It is only when the semantic fabric of advertising is caught with it's collective 'pants down' and the advertisement is missing when McLuhan's dictum The Medium is the Message can truly be tested and explored. Betcher's photographs (well - they're more than photographs, aren't they?) capture the gargantuan scale of these sentinels in stark contrast to the inky Los Angeles evening with an ironic and philosophical sensitivity that makes the effect possible. On a separate but related level, they capture the sinister socio-political space of George Orwell's book 1984 in the urban landscape.

A fascinating formal aspect of the work is brought out in the splicing of the composite frames. Clear vertical lines of demarcation occurring at interstices in the photographic space interrupt the photographic illusion, reminding the viewer that the representation is also material in nature. As where this same effect can be seen in other work (perhaps it is at a maximum in the work of the brothers Starn...) - it here (again) serves to maximize tension between the pictorial and material planes, while simultaneously manufacturing real or artificial depth (which it is - I am not sure of). This makes for a happy confluence of elements that does nothing but reinforce the other, less superficial aspects of the work."

 


matthew betcher billboard framed
Matthew Betcher, Gelatin silver composite print, framed, 93 " x 44"


 matthew betcher billboard framed
Matthew Betcher, Gelatin silver composite print, framed, 79.5 " x 32.5 "
gelatin silver composite print, 60" x 30" (152x76 cm), 2006.

 

matthew betcher - billboard no.1 - silver gelatin composite print
gelatin silver composite print, 60" x 30" (152x76 cm), 2006.



matthew betcher - billboard no.4 - silver gelatin composite print
gelatin silver composite print, 93" x 37" (236x94 cm)


matthew betcher - billboard no.2 - silver gelatin composite print
gelatin silver composite print, 60 " x 40 " (152x100 cm)



matthew betcher - billboard no.3 - silver gelatin composite print
gelatin silver composite print, 74" x 22" (188x56 cm)



matthew betcher - billboard no.7 - silver gelatin composite print
gelatin silver composite print, 38" x 9" (97x23 cm)

 

 

matthewmatthew betcher billboard framed betcher billboard framed

Please e-mail if interested in the acquisition of a work.
Each print is one off only; there are no editions available
.








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C4 Contemporary Art
5647 Hollywood Boulevard 
Los Angeles, CA  90028 
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